
Dear Guest,
The Ambassador of Belgium to the United Kingdom
H.E. Mr Jeroen Cooreman
in partnership with
Markmi, Merx and Contour Lab
are delighted to extend an invitation to you to attend FashionTech Innovation Night at his Residence in Belgrave Square.
The occasion
An evening that opens doors
Fashion technology companies on both sides of the Channel have built a new class of industry specific tools. Some take over work that used to run on spreadsheets. Some give merchandising teams foresight they did not have before. Some help retailer and customer take waste out of the way fashion is bought and sold.
This evening brings two Belgian fashion technology companies together with a British counterpart to shed light on the direction fashion technology is moving, and on what that means for the people running fashion retail in the UK.
The Belgian Ambassador's Residence in Belgrave Square is one of London's most prestigious private venues, and the setting is deliberate. This is a room for conversation between people who make the decisions, not another conference floor.
The evening
A reception with purpose
- 18h30Welcome drinks and arrivalGuests received at the Residence
- 19h15Opening wordsAmbassador of Belgium, H.E. Mr Jeroen Cooreman
- 19h20The future of discount pricing in fashionLaurent Mainil, CEO, Markmi
- AI and the future of conversational commercePietro Cammerini, CEO, Merx
- Sizing, the hidden cost in fashion e-commerceChristina Hadinoto, CEO, Contourlab
- 20h00Networking reception with canapésConversation continues
- 21h30Close
The talks run to forty minutes in total, by design. The value of the evening is in the conversations that follow.
The hosts
Three companies, three places where AI is landing

Markmi
The markdown management assistant for fashion retail. Markmi helps merchandising teams decide what to mark down, by how much and when, so margin is protected and stock clears in time. Proven across Benelux, Germany and the Nordics, now entering the UK.

Merx
A fast growing conversational commerce company, with a UK fashion and retail client roster that includes Pentland Brands, Kickers and Benefit.

Contour Lab
AI personalisation for fashion e-commerce. Contour Lab matches shoppers with garments that suit their body, colouring and style while they are still browsing, which lifts conversion and reduces returns.
Practical details
Belgrave Square
- Date
- Monday 12 October 2026
- Time
- 18h30 to 21h30 BST
- Dress code
- Formal attire
- Audience
- C-suite and senior leadership at the UK's leading fashion retailers
- Attendance
- By invitation only
- RSVP by
- Friday 3 October 2026
Belgian Ambassador
36 Belgrave Square
London SW1X 8QB
RSVP
Request an invitation
Places are limited and confirmed on approval.
