Dear Guest,
The Ambassador of Belgium to the United Kingdom
H.E. Mr Jeroen Cooreman
in partnership with
Markmi, Merx and Contour Lab
are delighted to extend an invitation to you to attend FashionTech Innovation Evening at his Residence in Belgrave Square.
The occasion
An evening that opens doors
Fashion technology companies on both sides of the Channel have built a new class of industry- specific tools. Some take over work that used to run on spreadsheets. Some give merchandising teams foresight they did not have before. Some help retailer and customer take waste out of the way fashion is bought and sold.
This evening brings two Belgian fashion technology companies together with a British counterpart to shed light on the direction fashion technology is moving, and on what that means for the people running fashion retail in the UK.
The Belgian Ambassador's Residence in Belgrave Square is one of London's most prestigious private venues, and the setting is deliberate. This is a room for conversation between people who make the decisions, not another conference floor.
The evening
A reception with purpose
- 18h30Welcome drinks and arrivalGuests received at the Residence
- 19h00Opening wordsAmbassador of Belgium, H.E. Mr Jeroen Cooreman
- 19h05The future of discount pricing in fashion retailLaurent Mainil, CEO, Markmi
- AI and the future of conversational commercePietro Cammerini, CEO, Merx
- Why we go from transactions to trustChristina Hadinoto, CEO, Contour Lab
- 19h30Networking reception with canapésConversation continues
- 21h00Close
The talks run to twenty-five minutes in total, by design. The value of the evening is in the conversations that follow.
The hosts
Three companies, three places where AI is landing
Markmi
The markdown management assistant for fashion retail. Markmi helps merchandising teams decide what to mark down, by how much and when, so margin is protected and stock clears in time. It combines AI-driven forecasting with the team's own judgment, replacing spreadsheets and gut feel with clear, explainable recommendations. Proven across Benelux, Germany and the Nordics, Markmi is now entering the UK.
Merx
Conversational commerce for fashion and retail. Merx puts on-brand AI agents on WhatsApp, turning one-way marketing into two-way conversations that grow opt-ins, enrich first-party data and lift conversion. ISO 27001-certified and GDPR-compliant, Merx works with a fast growing UK client roster that includes Pentland Brands, Kickers and Benefit.
Contour Lab
Real customer intelligence for fashion. Contour Lab gives CRMs a soul through its Fashion Passport, capturing real body data, style, and preferences, and matching them to products and micro-segments for personalised communication, tailored recommendations, and better design decisions. Knowing who you're really serving and how to talk to them results in stronger conversion, fewer returns, and greater loyalty. Active in Benelux and Germany, now taking the next step into the UK.
Practical details
Belgrave Square
- Date
- Monday 12 October 2026
- Time
- 18h30 to 21h00 BST
- Dress code
- Formal attire
- Audience
- C-suite and senior leadership at the UK's leading fashion retailers
- Attendance
- By invitation only
- RSVP by
- Friday 2 October 2026
Belgian Ambassador
36 Belgrave Square
London SW1X 8QB
RSVP
Request an invitation
Places are limited and confirmed on approval.